A comprehensive marketing and advertising strategy to reach small businesses, opportunity seekers and entrepreneurs with a combination of conventional and new media marketing techniques.
Established in 2004, we are considered to be a valuable resource to new business start ups and entrepreneurs. Each issue provides news reviews and interviews and exclusive features on starting up and successfully running a small business. With over 100 pages of insightful articles and practical tips on starting up a small business, the magazine is premium quality with high visibility on the newsstands. Start Your Business in the UK is available through most WHSmith Highstreet & Travel retail stores and all good independent newsagents. Start Your Business is available in 36 countries and published exclusively in the Middle East, India and soon the United States.
Podcasting is a highly effective technique of raising brand awareness through sponsor messages and spot advertising placements. The personalised aspect of the Podcast listening experience provides a intimate method of informing your consumer in a more detailed advertising campaign. Start Your Business Podcasts are published on SYBcast, a lightweight directory of content ranging from inspiring interviews to business commentary and entertaining audio blogs.
Start Your Business online is the digital platform for small business news and comment. The blog is updated every 30mins with exclusive content and promoted across social media driving traffic to the site. The blog is designed to balance editorial content and high visible display advertising. A range of options are available from sponsored blogs to premium web banner placements.
The only dedicated radio platform providing exclusive content and entertaining shows including Woman’s Hour, The Gadgets Show, Interview with an Entrepreneur and much more. Place spot advertising in a high density campaign between shows or sponsor a series for maximum coverage.
Ondemand videos provide the option for a visual advertisement or static image(s) and voiceover before the start and end of each show. Channel or topic sponsorship provides a high visibility brand exposure. If you have dedicated content we can create an exclusive channel and drive traffic to the mini-site. Check out a recent campaign we ran for Sage. Full production support is in-house and available usually at no additional cost.